Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness.
Strategic marketing approach of creating and distributing valuable , and consistent content to attract and retain a clearly defined audience with the objective of driving profitable customer action. (Content Marketing Institute).
Basically content marketing is the art of comunicating with your customers & prospects without seling.
Influencer marketing is a form of social media marketing involving endorsements from influencers, people and organizations who possess an expert level of knowledge and/or social influence in their respective fields.